Innovation in the roast and ground coffee market is limited.
Kraft Foods therefore intended to challenge innovation for the packaging of its iconic coffee brands.
InProcess led research on the coffee packaging usages.
More details are confidential.
Our researches unveiled major insights in 3 key areas:
- the complementarity and differences between the usages of roast or ground coffee and “on-demand” coffee (capsules and doses)
- the coffee intensity and taste variations capabilities
- the sensoriality of the pack.