Marketing & Innovation, an online media specialized in prospective marketing, published an article dedicated to The Experience, the New Engine of Businesses written by Christophe Rebours and Inès Pauly.
After more than 10 years of observation and research, the notion of experience has emerged. Today we are entering the third era of businesses: “After the industrial revolution produced by technology, after the era of the brand supported by advertising, here comes an entrepreneurial revolution based on the experience of people.” In this new era, having a competitive advantage is not enough to have a sustainable growth, you have to be innovative in other ways. But how? Simply by creating experiences to live. Every company must put humans at the heart of its concerns. To do so, they must rethink the model of their structure based on an innovative, sustainable and fair collective contract for all stakeholders.
You feel your company overwhelmed by change, unable to capture new trends and propose innovations that make sense? Are you afraid that it will end up like Kodak facing Instagram, or a neighborhood hotel facing Airbnb? If so, please read urgently The Experience, the New Engine of Businesses published by Diateino.
Interview of Christophe Rebours regarding the impact of human-centric approaches on traditional management in France. We are entering the third era of businesses. The first one was mostly driven by technology. Then, in the 50′s, we entered the era driven by the brand. And today, companies succeed because they have entered the era of the “experience”. Their main engine, their essential asset, is the quality of experience they offer the world. In terms of management, that changes everything.
In a world that is experiencing major economic, social, technological upheavals, how can companies demonstrate their added value? By focusing on experience, advocates Christophe Rebours. Founder and CEO of InProcess he co-wrote, with Inès Pauly, The Experience: the New Engine of Businesses to infuse the new concept of experience within companies.
Interview of Christophe Rebours regarding The Experience: the New Engine of Businesses in La Tribune, one of the main business outlets in France. The main idea of this book is to put the human being at the center of the decision-making mechanisms in businesses. More specifically, it is to highlight what seems to us to be the most valuable asset of the company and its driving force: The experience.
We are very honored to announce that InProcess has been selected to Reinventer Paris (the City Hall contest to reinvent Paris) with the EDISON LITE project!
InProcess will contribute to invent the 1st ConceptLab for the Habitat, to help future residents co-design their homes and shared areas !
Edison Lite is a project by LOFTISSIME / MANUELLE GAUTRAND ARCHITECTURE / NOUVELLES FONCTIONS URBAINES / S2T / COFELY-INEO
& SOCFIM / RRP / GrDF / LAFARGE-HOLCIM / INPROCESS / URBAGRI / UBIANT / VPEAS / ETUDE REBERAT / JOFFE & ASSOCIES
Recent developments in the economic world have brought about a new paradigm of innovation based on the Experience. Behind this statement lies an imperative: to put people at the heart of the creation process of the business offers.
Attentive to innovation trends, the Public Investment Bank (BPI) recently announced its intention to fund non-technological innovation. Although all companies have not yet adopted this approach, I was pleased to note that more and more entrepreneurs are interested in new innovation methods focused on the usages and needs of individuals, whose analysis shows that these methods are able to create more value and employment.
The first industrial revolution has given prominence to engineers and technological innovations. During this period originated technologies that have changed people’s lives, such as the steam engine, the internal combustion engine or the electronic component. The Peugeot story is a symbol of successive evolutions of a company related to R & D and technology: having prospered in metallurgy and manufacture of bicycles, the company has refocused on automotive technology in the first half of the twentieth century. We owe their engineers the world’s first petrol car in 1919.
The second innovation era is that of the brand. (…) Read more
She notes that “The sensory design is on a roll. It’s just like having resolved most of the technical problems, we now addressed more acutely the issue of the relationships of the human being with the objects, and of the sensation they provide, whether brief or lasting. “We have evolved from an era driven by technology, from the nineteenth to the mid-twentieth century, to an era where innovation is driven by the usages, analyzes Christophe Rebours, founder of InProcess strategy agency. Daily lives are dramatically changing, and companies need to put people at the heart of their concerns.” (…)
We are glad to support “The Value of Design Research” conference, to be held in April in Paris! Design managers and business professionals from around the world will gather for four exciting days dedicated to research on the economic value of design.
Do not miss the 6 Business Design Lab round tables on April 21 at 3:30 pm. Design and business professionals will build together better knowledge and best practices on 6 rich topics: “Creative Direction”, “Interdisciplinarity”, “Digital Information Design”, “Future forecasting”, “Life long learning” and “Transforming observations”. This Business Design Lab day is supported by EAD, DME, CCI Paris IDF and APCI.
Christophe Rebours will host the “Future forecasting” roundtable on the most effective ways to manage today future forecasting design studies.
All necessary information for your registration can be found here.
Nathalie Croisé focuses today on innovation by usage to create offers and business models that make sense. Innovation by technology and R & D was born in the 19th century. Innovation by the brand dates of the last 50 years. If they are both successful in improving an existing offer, these two methods are not enough anymore to open new and profitable business territories. “InProcess reverses steam and studies the behaviors” to innovate for large corporations, but also start-ups.
“Its method is simple: to observe at first the reality of things. It is the role of anthropologists. Secondly, we must design an experience, a usage” that will be the raw material to a new model.
Because we can not innovate anyhow anymore!
An article in French to read on BFM Business.