An opinion column by Christophe Rebours published in Les Echos.
Recent developments in the economic world have brought about a new paradigm of innovation based on the Experience. Behind this statement lies an imperative: to put people at the heart of the creation process of the business offers.
Attentive to innovation trends, the Public Investment Bank (BPI) recently announced its intention to fund non-technological innovation. Although all companies have not yet adopted this approach, I was pleased to note that more and more entrepreneurs are interested in new innovation methods focused on the usages and needs of individuals, whose analysis shows that these methods are able to create more value and employment.
The first industrial revolution has given prominence to engineers and technological innovations. During this period originated technologies that have changed people’s lives, such as the steam engine, the internal combustion engine or the electronic component. The Peugeot story is a symbol of successive evolutions of a company related to R & D and technology: having prospered in metallurgy and manufacture of bicycles, the company has refocused on automotive technology in the first half of the twentieth century. We owe their engineers the world’s first petrol car in 1919.
The second innovation era is that of the brand. (…) Read more
In the daily newspaper Le Monde, Véronique Lorelle investigates about the sensory design, while the D’Days design festival opens on the “Experiences” theme.
She notes that “The sensory design is on a roll. It’s just like having resolved most of the technical problems, we now addressed more acutely the issue of the relationships of the human being with the objects, and of the sensation they provide, whether brief or lasting. “We have evolved from an era driven by technology, from the nineteenth to the mid-twentieth century, to an era where innovation is driven by the usages, analyzes Christophe Rebours, founder of InProcess strategy agency. Daily lives are dramatically changing, and companies need to put people at the heart of their concerns.” (…)
We are glad to support “The Value of Design Research” conference, to be held in April in Paris! Design managers and business professionals from around the world will gather for four exciting days dedicated to research on the economic value of design.
Do not miss the 6 Business Design Lab round tables on April 21 at 3:30 pm. Design and business professionals will build together better knowledge and best practices on 6 rich topics: “Creative Direction”, “Interdisciplinarity”, “Digital Information Design”, “Future forecasting”, “Life long learning” and “Transforming observations”. This Business Design Lab day is supported by EAD, DME, CCI Paris IDF and APCI.
Christophe Rebours will host the “Future forecasting” roundtable on the most effective ways to manage today future forecasting design studies.
All necessary information for your registration can be found here.
Nathalie Croisé focuses today on innovation by usage to create offers and business models that make sense. Innovation by technology and R & D was born in the 19th century. Innovation by the brand dates of the last 50 years. If they are both successful in improving an existing offer, these two methods are not enough anymore to open new and profitable business territories. “InProcess reverses steam and studies the behaviors” to innovate for large corporations, but also start-ups.
“Its method is simple: to observe at first the reality of things. It is the role of anthropologists. Secondly, we must design an experience, a usage” that will be the raw material to a new model.
Because we can not innovate anyhow anymore!
An article in French to read on BFM Business.
Consumers 3.0 are connected, on the move, urban and busy. E-commerce and new technologies are opening doors and shaking up established patterns. What are they looking for? Ease of use, personalisation, local supply, social connections etc.
What will that revolution of the purchasing behaviours mean in terms of business opportunities for the food and health markets?
E-commerce, drivethroughs, food miles, collaborative consumption etc.: how to reinvent the market channels?
Christophe Rebours will present our innovation cluster OnCourse. Jeremy Rifkin, experts from around the world, start-ups from the “food tech”, large corporations like the Groupe SEB, players of the collaborative economy like OuiShare will also share their views at the conference.
The Vitagora Forum 2015 is organized by the Vitagora cluster which develops innovative and collaborative projects for the “Taste-Nutrition-Health” industry.